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Why You Need This Product

Use this section to describe the most important benefit of your product and make sure to describe it in such a way that it's clear who the ideal customer or user for this product is. 

Keep this section short and to the point. Use text highlights like this to make it more skimmable.

Keep in mind that many visitors won't watch your sales video or will scan through some of the text before deciding whether to watch it or not. For these visitors, it's very important to have a way to find out whether your product is really suitable for them or not.

The Feature Highlights

Feature Heading 1

Use this section to highlight the main features and/or main benefits of your product.

Second Feature Heading

This section is designed to give your visitor a quick overview of the highlights that set your product apart.

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Another Feature Title

It's important that this section is easily skimmable. Leave more in-depth descriptions for later.

4th Feature Heading

You can easily duplicate this layout to add more features or remove a row to highlight fewer features.

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More testimonials? Add them here!

You almost can't have too many testimonials. However, no one wants to read through one endless list of them. That's why it's a good idea to spread testimonials through multiple sections on the page. That way, your copy and the social proof from testimonials take turns in convincing your reader.

Andy Murray  //  Photographer

Best part of the testimonials goes here...

Display testimonials here and make them more skimmable by adding a teaser or the best part from the testimonial as a headline. A good testimonial can make all the difference to your conversion rates.

Julia Stone  //  Blogger

The best kinds of testimonials are...

You almost can't have too many testimonials. However, no one wants to read through one endless list of them. That's why it's a good idea to spread testimonials through multiple sections on the page. That way, your copy and the social proof from testimonials take turns in convincing your reader.

Peter Dawson  //  It Consultant

The Best Time to Start Getting {Benefit} is Now!

This is your main product purchase section on the page. Here is where you add your strongest call to action. Remind your reader of the main benefit that your produt will bring to their lives and tell them in no uncertain terms to click that button and get started.

Your Product Image

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100% Satisfaction Guarantee

You are fully protected by our 100% Satisfaction-Guarantee. If you don't get [a specific benefit that your product promises] by [a specific span of time in which you guarantee your product to yield results], just let us know and we'll send you a prompt refund.

Marc Jacobs

Frequently Asked Questions

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What if I'm not good at copywriting?

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